5 Jewellery brands you oughta know

Discover some new friends for your jewellery box, with an introduction to some of our favourite jewellery brands in the Niche Online collection.

New jewellery brands to discover

We love all the brands here at Niche, big and small. But we thought it might be nice to give a shout out to those innovative small makers you may not have come across. Each one creates beautiful jewellery based on individual passions and inspirations. We love the personal touch they give to every piece and can’t wait to share them with you…

Sif Jakobs

Sif Jakobs launched her jewellery brand in 2009. Inspired by Italian elegance and the breathtaking scenery of her country of birth, Iceland. 

"The design reflects memories of my childhood in Icelandic nature, where I was surrounded by impressive rock formations, mysterious springs and volcanic structures." - Sif Jakobs

Loved by stars such as Miley Cyrus, Katy Perry and Nicole Scherzinger, Sif Jakobs jewellery combines elegant, affordable design with Nordic natural beauty. We love them for their sculpted geometric designs and colourful combinations. Trending colours, minimalist design and an attention to detail make Sif Jakobs a brand that deserves your attention.

Daisy London

Daisy jewellery was born on the streets of fashionable 1970s London. What started as a market stall on the famous fashion market in Portobello Road is now a thriving jewellery collection.

Daisy London epitomises the modern jewellery brand. Conscientious, clever and thoughtful, their designs are made with care and meant to last. Each piece is meant to be wearable and durable. Heirlooms to wear with joy and pass on to the next generation.

We love their range of Healing Stone necklaces, bracelets and earrings. Each with its own crystal or gemstone to that little extra something you need for the day. Whether that’s luck, adventure or positivity. Each one is simple, but stylish and easy to wear day or night. And of course, the signature daisy necklace.

Shyla 

Shyla is relatively new as jewellery brands go, but their designs are classic and timeless, with a modern edge. Made in the UK from recycled or ethically sourced materials, their jewellery is thoughtfully crafted and made to last. 

Combining large gemstones and coloured hydro glass, pieces mix vintage inspired shapes and colours with modern designs and settings. The result is an effortless style that can be dressy or casual.

We love their collection of statement cocktail rings in dreamy colours and their simple gold, sculpted pieces. 

Sarah Alexander

Sarah and Alexander met at art college and have been designing jewellery together ever since. They launched the Sarah Alexander jewellery brand in 1994 from their home in the Cotswolds. Since then, it has grown to become an international brand.

Inspired by Sarah’s love of travel and Alexander’s Danish heritage, their collection combines minimalist design with beautiful gems and geometric shapes. The resulting pieces are timeless pieces and modern classics. They also specialise in using natural gemstones in glorious combinations. Evoking dramatic landscapes, tranquil waters and far flung places. 

We want to dive in to the Azores Copper Turquoise collection. And we love their triple gemstone rings, reminding us of beachy days and travel adventures.

Jersey Pearl

Jersey Pearl is the story of one man’s dream that came to fruition. Fred Scragg wanted to design jewellery that captures the magic of exploring the world in a way you can cherish forever. In 1995 he opened the now famous Jersey Pearl showroom overlooking the beautiful St Ouen's Bay. A favourite tourist destination of travellers to Jersey island. Through his jewellery he wanted to create pieces that reminded people of their trips to the island and its natural beauty.

We love Jersey Pearl's elegant and sophisticated modern classics, like the Baroque collection. But we also love their playful pearl and gemstone bracelets, made in seaside colours. They make ideal gifts for friends to celebrate birthdays, anniversaries or shared memories.