We’re always excited to add a new brand to the Niche Jewellery box of treasures. Now we welcome the gorgeous Daisy London Jewellery to the collection.

Woman wearing a selection of jewellery by daisy london

Daisy jewellery was born in 1970s London, on the streets of the famously fashionable Portobello Road. Amid the flares and flowery shirts the first variation of the Daisy brand was sold from a market stall.

The Daisy you see today was officially launched in 2009 and over a decade later it is a thriving jewellery design house. 

Daisy jewellery features a gorgeous range of floral-inspired designs. But the collection is now even bigger, with a range of sleek and modern stacking jewellery.

 

Daisy London's modern magic

These days Daisy epitomises the modern jewellery brand. Conscientious, clever and thoughtful, their designs are made with care and meant to last.

They’re all about the slow fashion. Daisy makes modern heirlooms that you will want to wear forever. No fast fashion here folks!

Woman's hand wearing daisy ring

For travellers and storytellers

Daisy’s jewellery is inspired by personal experiences. It becomes part of your own personal story. Their colours and details compliment the travels and tales of each person.

Your Daisy London jewellery look tells us about you and your adventures. Choose to express your memories or your mood through each piece.

 

Woman wearing a daisy london chunky gold bracelet

Made with power and care

Daisy is a female-led team that believes in celebrating women in all their forms, in the workplace and beyond. Beyond the brand they support a number of charities and are passionate about protecting the environment.

Daisy is 100% recycled sterling silver, with high quality 18ct gold plating on their gold jewellery designs. So Daisy jewellery is eco-friendly - and their packaging is recyclable.

 

What we love about Daisy London

What’s not to love about conscientious jewellery? We adore Daisy’s range of Healing Stone necklaces, bracelets and earrings. Each with its own crystal or gemstone to that little extra something you need for the day. Whether that’s luck, adventure or positivity, the sentiment of the Healing collection is also a stunning gift.

They also do a mean range of gold hoop earrings designs, featuring organic shapes and funky shapes. We love their chunky chain Bracelets for Women and of course, anything with the classic daisy design.

Woman wearing daisy london healing stone necklace

Why Daisy? At Niche Jewellery, we carefully select brands and design to help our customers find their perfect jewellery. We noticed that customers want stylish everyday jewellery that is also high quality and can easily mix, match and layer.

Our customers love the stylish simplicity of sterling silver and gold plated jewellery from Daisy London. In addition, their ethical and environmentally friendly approach is a winner.

How to wear Daisy London

Firstly, Daisy London’s designs are light and airy day wear. They evoke New York loft apartments and summer meadows. So wear with your favourite blouse and jeans, or a floaty dress and a wide-brimmed hat.

Moreover, their dainty simplicity means each piece is effortlessly wearable and easy to pair with just about anything. We love this new brand and everything it brings to our collection!

Daisy London Jewellery consists of Earrings for Women, Rings for Women, and Necklaces for Women. Discover Daisy jewellery at Niche Jewellery online. 

Here at Niche Jewellery, you can also find a huge range of Watches, Charms Collection and other Wedding jewellery and accessories for women.