Crystal Collection

Where Swarovski Crystal started

One of the oldest crystal brands still on the market today, founder Daniel Swarovski’s mastery of crystal cutting has defined the company since 1895. His enduring passion for innovation and design has made it one of the world’s premier jewellery, crystal and accessory brands, with the family carrying on the tradition of providing sparkling crystal decorations and figurines to people everywhere. Daniel Swarovski's vision prompted him to invent an electric machine to cut crystal more accurately than ever before, enabling the creations of stunnng faceted crystal designs. 

Who is behind Swarovski Crystal? 

After its inception by Daniel Swarovski, the brand is carried on today by members of the Swarovski family. Inspired by decades of collaboration with prominent designers, the Swarovski family opened its first boutique in the 1980s, featuring Swarovski Jewellery and collectible crystal figurines and Christmas decorations. But even earlier than that, crystal souvenirs were created for the XII Winter Olympic Games in Innsbruck in 1976, which were the beginnings of the commercialisation of crystal decorations and figurines. A Swarovski employee glued together several chandelier pieces to form a tiny mouse, laying the foundation for the iconic figurines that fascinate a large community of fans worldwide today.

What is unique about Swarovski?

Swarovski really is a one and only. One of the oldest crystal manufacturers still on the market today, the unmistakeable sparkle of Swarovski crystal brings light to any home. The speed at which new designs are produced means that certain piece can be in high demand, and once they are sold out they are no longer available on the crystal market. Swarovski Crystal figurines and decorations are extremely popular and remain unique in the market. New cuts, shades and sizes of Swarovski Crystal are conceived daily at the Wattens headquarters, pushing the boundaries of Crystal design, whilst new crystal decorations are being created on a regular basis, reflecting themes such as nature, animals, Disney characters, zodiacs, friendships and much more. 

Why we love Swarovski Crystal

At Niche Jewellery we have carefully selected each of our brands in response to our customers' needs and wants, which include the ability to choose beautiful and unique gifts at affordable prices. Swarovski Crystal figurines and decorations are much loved both as gifting options and as collectors items. The variety of themes in Swarovski Crystal figurines and decorations means there is something for every taste. Many of our customers also choose to join the Swarovski Crystal Society, which gives them the option to purchase exclusive products and access to member events, the Swarovski magazine and an annual crystal gift. 

Buy Swarovski Crystal online UK

Niche Jewellery is a proud official Swarovski Crystal stockist UK. We stock a large range of Crystal decorations and figurines, in addition to our jewellery range and accessories like pens and phone cases. Niche Jewellery is a brilliant place to shop for your new Swarovski Crystal piece, or to find a sparkling gift for a friend or loved one. Every piece of Swarovski jewellery, crystal and accessories comes beautifully presented in luxury branded jewellery gift packaging. Buy Swarovski Crystal online at Niche Jewellery, with free UK delivery and 30 day returns. Discover Swarovski, find the perfect gift, or add to your Swarovski Crystal collection at Niche Jewellery today.