Simply put, sustainable development meets the needs of the present without compromising the needs of future generations to meet their own needs.

In a world where disposable fashion contributes to pollution, poor workmanship, and poor working conditions in developing countries, jewellery manufacurers also have a responsibility to wider society and the environment.

Sustainability is the focus of the future

Responsible Jewellery Council

Some of our major brands, such as Swarovski, Thomas Sabo, Clogau, and Brown & Newirth are members of the Responsible Jewellery Council (RJC). The Responsible Jewellery Council an international not-for-profit standards and certification organisation. It helps companies in the jewellery supply chain to meet the ethical, social and environmental requirements of peers, consumers, financial institutions and wider society.

RJC Members commit to and are independently audited against the RJC Code of Practices for diamonds, gold and platinum group metals. The Code of Practices addresses human rights, labour rights, environmental impact, mining practices, product disclosure and many more important topics in the jewellery supply chain.

It does so by providing a clear set of standards, verified through an independent certification process. Adoption and adherence with the RJC’s Code of Practices presents a pathway for companies to address sustainability best practices and align with the 17 United Nations Sustainable Development Goals.

At Niche Jewellery, we stock a number of brands which have a strong focus on social, environmental or gender related sustainability goals - some of which are also RJC members.


Swarovski sustainabilityFor more than 120 years, Swarovski has striven to stay true to Daniel Swarovski’s founding principles of doing business in a way that respects the social and natural capital on which the world depends. Swarovski's goals are to:

Protect the people and the natural environment touched by its supply chain; inspire and enable its designers, collaborators and customers to be more sustainable; abd to work towards sustainable production and consumption.

Swarovski has a number of policies in place in relation to operational sustainability, water stewardship, women's empowerment, fair partnerships, conscious design, sustainabile innovation, and sustainable development goals. 

Notably, they seek to align themselves with the United Nations’ Sustainable Development Goals (SDGs) through thei priority themes and have begun to consult with colleagues and NGOs to explore local development challenges and opportunities at our production locations.

View Swarovski Jewellery, Crystal and accessories here - Add the unmistakeable sparkle of Swarovski crystal to your invidual style and home environment.


Bering sustainabilityBERING has been supporting the animal welfare organisation Polar Bears International (PBI) since 2011. PBI is dedicated to the conservation of the endangered polar bear species. Every year they work with biologists and researchers to raise awareness about the protection of polar bears.

For each Charity watch sold, BERING donates 15 US dollars to the Polar Bears International. Under the motto "time to care", revenues from the sale of these limited-edition, exclusive collections have already generated over 220,000 US dollars, which has been used for various PBI projects. Purchase your limited special edition CHARITY watch here. More information can be found at View the full Bering collection here - inspired by Arctic beauty.

House of Lor

House of Lor SustainabilityHouse of Lor is a unique jewellery range made using 100% Irish gold. The gold used by House of Lor is ethically sourced, responsibly mined and kept apart from world gold throughout all stages of manufacture.

Each piece has a precious amount of rare Irish gold woven into the heart of it. The House of Lor ethical mining process guarantees not only its purity and quality but also its distinctly Irish provenance. Designed and crafted in Ireland, every piece from the House of Lor collection is accompanied by a certificate of authenticity and bears the hallmark of the Dublin Assay Office.

View the House of Lor collection – Uniquely crafted in Sterling Silver and Pure Irish Gold. Exuding luxury, design and style, the collection has been inspired by Ireland’s rich tapestry of history, culture, art and folklore.

Brown & Newirth

In addition to meetinng the Brown and Newirth Sustainabilitystandards set by the RJC, Brown & Newirth believes believes Corporate Social Responsibility (CSR) is about understanding the business' impact on the wider world and how we can leverage this impact in a positive way.

To this end, they adhere to a four pillar policy placing value on employees, the community, suppliers and the environment. They have a team of people at their head office Elma House, Hatfield who are active in finding even more ways to reduce our environmental impact.

View the Brown and Newirth collection - Combining state of the art technology and marrying it seamlessly with traditional hand craftsmanship.

Thomas Sabo

Thomas Sabo FoundationThomas Sabo runs a foundation which supports numerous charitable causes, with a focus on international charity projects for children. The foundation aims to help reduce child poverty and provide an outlook for the future.

Thomas Sabo’s wife, Luz Enith Sabo, is the Chair of the Thomas Sabo foundation. Particularly close to her heart are the projects in Columbia. She herself grew up in Columbia and is familiar with the situation first-hand, which has motivated her commitment to the educational centre MANOS PROVIDENTES.

MANOS PROVIDENTES was established in 1998 by the Theatine order of monks in Cali, Columbia. Amidst a community with many social problems, the monks look after the needs of local families to provide socially disadvantaged children and adolescents with a comprehensive education.

View the Thomas Sabo collection - With Thomas Sabo you can then reinvent yourself every day, from timeless classic to way-out rock 'n' roll style.

Coeur De Lion

Coeur De Lion JewelleryThe United Nations puts achieving gender equality at No. 5 on the list of 17 Sustainable Development Goals (SDGs) ratified as global priorities, alongside goals such as eradicating poverty and rolling out more renewable energy.

Coeur De Lion operates differently to many other organisations, in that they cherish and appreciate direct contact between all employees so much so that design, production, marketing, sales and logistics are all located on one floor at their Stuttgart site.

In addition, they are committed to providing roles for women and their Stuttgart location employs 150 members of staff, 145 of whom are female.

View the Coeur De Lion collection - for exceptional use of colour and elegance 24/7.