New brand alert! Scream Pretty

Make some noise for the latest brand to join the Niche Online house, Scream Pretty! Get ready for stylish, affordable fun-filled jewellery with attitude, from the latest brand joining the Niche Online collection.

Welcome to the Niche Online fam, Scream Pretty!

We’re always excited when a new brand joins the Niche Online family, so we’re delighted to welcome one that we’ve admired from afar for a while. A brand who specialises in ethical jewellery with attitude and having fun with your individual style - they are...Scream Pretty.

Sisters doing it for themselves (in style)

Scream Pretty is a family brand, brought to life by two sisters Lucy Lee and Jessica Pearce - known affectionately in-house as the “Scream Team”. 

Their aim: to create an ethically sourced, stylish jewellery brand made from the best quality materials. And having ticked those boxes, they have gone on to develop an award-winning jewellery collection. They continue to design fabulous jewellery that celebrates individuality, ambition and attitude. And take a growing community of Scream Pretty fans along with them.

Individual, ethical, jewellery

The Scream Pretty motto is ‘Be Seen, Be Heard’ and their jewellery is all about celebrating ‘you’. Your individuality, your style and what you have to say to the world. 

Designed to be curated by you, the wearer. Mixing-and-matching is the SP signature style. With an enviable collection of earrings and ear cuffs, the possibilities for fun and individual styling are limitless. 

And, even more thrilling, is the fact that you can buy as many as you like with a clear conscience! All the earrings in the SP collection are made from recycled silver and their packaging is minimal and eco friendly. Making your Scream Pretty purchases an ethical as well as beautiful choice.

What we love about Scream Pretty

We love the SP vibe. Charming with a touch of punk, pieces are unapologetically outspoken and ready to play. From the retro pieces inspired by 80s mix tapes and roller skates, to their signature lightning strike motif. 

Chunky gold chains mixed with ear cuffs and interesting earrings and hoop designs. Pendant necklaces, bracelets and rings, each one made with fun in mind and the potential to stack in style.

Scream Pretty fan club

But we’re not the only ones who love SP! This funky brand is fast gathering a cult following. They count the likes of Zoella, Lena Dunham, Sammi Jefcoate, Lauren Laverne and Jodie Whittaker among their fans. Not to mention the many more fabulous women across the globe.

More importantly, though, it has a growing community of people like us who love the brand and what they stand for. We can’t wait to see what they design next!