Meet PDPAOLA, the latest addition to the Niche family. They’re on a mission to spread joy and confidence to as many people as possible through their jewellery. Could you be next?

 

A glorious family affair

PDPAOLA is the glorious brainchild of brother and sister Paola and Humbert. Siblings who left their careers in the corporate world with the dream of creating their own jewellery brand. But to the team behind PDPAOLA, family means more than shared blood. It means the love, time and energy shared between people who matter to each other. They pride themselves on building a community both behind the brand and amongst their fans.

PDPAOLA multicoloured hoops

Contemporary Spanish style

Based in Barcelona, PDPAOLA’s jewellery brand was born of the desire to offer something different. Authentic and disruptive, their collection reflects the core values that they strive to reflect in their business model and jewellery design. Those of creativity, boldness, confidence, family and humbleness.

 

PDPAOLA: Celebrating individuality and community

The PDPAOLA collection celebrates the joy of individuality and community. Feel confident and find your tribe, by playing with their bold designs. Unique, bold and adaptable, express your true self with pieces that allow you to share your identity with the world and discover a whole new community of people who love the same things you do.

PDPAOLA signature letter necklaces

Made with love

Combining quality craftsmanship with the latest technology PDPAOLA's trademark is effortless elegance and timeless style. Each piece is made with love and care to meet the high-standards expected. By using high quality materials such as sterling silver and 18 karat gold, mixed with brass, semi-precious stones and zirconias, quality collides with style in bold, distinct pieces. The final look is curated by you.

PDPAOLA letter necklace

Our PDPAOLA favourites

We love the multicoloured joy of PDPAOLA's multiple gemstone pieces, such as their letter necklaces and gem-studded hoops. We also can't get enough of their extra special signature initials necklaces. These pretty and personal letter pendants are eye-catching and dusted with plenty of sparkle.

PDPAOLA luck charm

But the PDPAOLA charm collection is our absolute fave, taking charm jewellery to a whole other realm of beauty and identity. We can lose ourselves in the azure, watery blue of the Amazonite Serenity charm or the misty depths of the Blue Sandstone Luck charm. Each one a piece of artistry in itself, but alongside other pieces, curate a look that becomes completely personal to you. Add your choice of charms to a PD PAOLA chain necklace or bracelet to bring the vibes you’re looking for.

PDPAOLA charms

Building a sustainable future for people and planet

Although PDPAOLA would say they have a way to go on becoming a completely sustainable brand, they are ambitious in their commitment to do better. They are open and honest about where they are at in their journey and what they need to do. Changing their offices and stores to renewable energy, using recycled materials and eco-friendly packaging was just the beginning. They continue to develop new ways to look after the people who work for them and with them, and to protect the planet. Their aim is to be the best employer they can be, to leave a positive legacy on the environment and to continue to bring joy through their beautiful jewellery. Bring it on, we say.