Find out how to take care of your jewellery

Jewellery care and cleaning

Jewellery isn’t just beautiful - it’s personal. Whether you wear it every day or only on special occasions, looking after your jewellery properly helps it stay as brilliant and meaningful as the day you got it.

How to look after your jewellery day-to-day

Even light daily wear can gradually dull your jewellery’s shine. From skincare products to everyday air exposure, a few small habits can go a long way:

✨ Take your jewellery off before going to bed, swimming, showering, or exercising.

✨ Keep it away from harsh chemicals like bleach, chlorine, and saltwater.

✨ Avoid contact with perfume, hairspray, or lotions - put your jewellery on last when getting ready.

✨ Give your pieces a quick clean every now and then.

✨ Handle with care, especially delicate chains or bracelets - don’t tug or stretch them.

Cleaning tips by material

Sterling silver

❤ Use a silver polishing cloth regularly to prevent tarnish.

❤ For heavier tarnishing, try a dedicated silver cleaning solution - just avoid it on oxidised or blackened designs.

❤ Skip silver dips for anything with antique finishes or detailing.

Gold or platinum

❤ Gently clean with warm soapy water and a soft brush

❤ For a deeper shine, use a gold or precious metal cleaner

❤ Dry thoroughly with a soft, non-abrasive cloth—moisture can cause spotting or water marks

Diamonds

❤ Use a diamond-specific cleaner like the Diamond Dazzle Stik for a quick refresh

❤ For deep cleaning, soak in a solution of warm water and mild washing-up liquid, then brush gently with a soft toothbrush

❤ Clean the back of the setting regularly—this is where dirt and oil often build up and dull the sparkle

Gold-plated jewellery

❤ Use a gold polishing cloth regularly to gently remove any build up - for example, after each wear

❤ Clean very gently with a soft damp cloth - never scrub or use polishing agents

❤ Avoid water, sweat, perfume and lotions, which can wear down the plating

How to store your jewellery

How you store your jewellery matters just as much as how you clean it. The right storage helps prevent scratches, tangling, and tarnishing - especially for silver:

✨ Keep jewellery in a soft-lined box or tarnish-resistant pouch.

✨ If you store items individually, Mylar or polyethylene zip bags work well (never use plastic bags like bin liners—they contain chemicals that can speed up tarnishing).

✨ Avoid storing jewellery in the bathroom, where humidity can cause damage.

✨ Keep items out of direct sunlight and away from heat sources.

FAQs

Jewellery worn regularly can gradually collect dirt, oils and residue from everyday products such as skincare or perfume. Giving pieces a quick clean every now and then helps keep them looking their best. For deeper cleaning or tarnish, using a specialist jewellery cleaner or polishing cloth can help restore shine.

For many types of jewellery, gentle cleaning with warm water, mild soap and a soft brush can help remove everyday dirt. For precious metals and gemstones, specialist jewellery cleaning products such as cleaning cloths or jewellery cleaners can help safely restore shine.

Different materials require different care. Precious metals such as gold and silver can often be cleaned with specialist jewellery cleaners, while delicate gemstones or plated jewellery may need gentler care. Always follow recommended cleaning advice for the material.

Over time, jewellery can lose its sparkle due to exposure to air, moisture, skincare products, perfume and everyday wear. Dirt and oils can build up on the surface or behind stones, reducing shine. Regular gentle cleaning helps maintain its appearance.

Storing jewellery correctly can help prevent scratches, tangling and tarnishing. Keep pieces in a soft-lined jewellery box, pouch or travel case and store items separately where possible. Avoid humid environments such as bathrooms, as moisture can encourage tarnish.

Specialist jewellery cleaning products such as cleaning cloths, jewellery cleaners and gemstone cleaning solutions are designed to safely remove dirt and restore shine. Using products made specifically for jewellery helps protect delicate materials while keeping pieces looking their best.

Looking after your jewellery

Taking a little time to care for your jewellery helps keep it looking beautiful for years to come. Regular gentle cleaning, proper storage and using the right jewellery care products can all help protect your favourite pieces and maintain their sparkle.

From everyday jewellery to something you wear for special occasions, a few simple habits can make all the difference.