20% Blue Light Card discount on full priced items

About Scream Pretty Jewellery

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About Scream Pretty

Founded by Lucy Lee with her sister Jessica Pearce in 2016, Scream Pretty is a family run business, focused on creating affordable, stylish and fun jewellery. Encouraging customers to embrace their individuality with mix and match pieces, Scream Pretty creates jewellery designs to shout about.

Scream Pretty’s signature style is the curated ear – combining piercings and ear cuffs, to create bold, stand-out styling.  All earrings in the collection are cast from recycled sterling silver, making Scream Pretty jewellery an ethical and sustainable choice.


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Thanks to the talents of friends and family members the team at Scream Pretty continues to add to their range of on-trend jewellery designs. They are delighted that the brand continues to grow and help more people to express their fabulousness, as are we!

Scream Pretty is both affordable and stylish. Crafted with sustainable materials, you can add to your collection to mix and match for years to come. And each Scream Pretty piece comes packaged in official Scream Pretty jewellery eco packaging.

At Niche Jewellery, we have hand selected a stunning range of Scream Pretty earrings, necklaces, bracelets and rings, available exclusively in our online store. But we'd be happy to chat through the options available at our Leigh-on-Sea store, or contact us here with any questions.


Why we love Scream Pretty Jewellery

Aside from their growing range of stylish and quirky designs, we love the family values behind Scream Pretty Jewellery. Using 100% recycled sterling silver for earrings and high quality 18ct gold plating, you can add to your collection to your heart's content.

Whether you gravitate to their trend-led and quirky pieces or more classic styles, your Scream Pretty jewellery designs will become part of your story. And whether you’re buying Scream Pretty for yourself or a loved one, your jewellery will arrive in their branded jewellery eco packaging.

The brand has a loyal and growing following and is stocked by a growing range of independent boutiques in the UK and Europe, including our Niche Jewellery online store.

The Scream Pretty range is packed full of stylish, high quality jewellery. From on-trend huggie hoops, ear cuffs and threader earrings, to sets of mismatched studs as well as chokers and pendants designed for layering.

We also love the minimalist black jewellery eco packaging featuing the Scream Pretty lightning logo, which means every piece is all ready to give or receive!

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Scream Pretty Jewellery sale

If you are looking for a Scream Pretty earrings or jewellery at the best possible price, you can rest assured our prices are in line with the brand's minimum recommended retail price. From time to time we will have a sale on selected jewellery and if there is a Scream Pretty jewellery sale we will offer up to the same discount on Scream Pretty jewellery.

You can get 10% off your first order by signing up to our newsletter, where you will get the latest jewellery news and tips, and be the first to hear about our special offers.

We also offer a 20% discount for Blue Light Card holders. If you have a Blue Light Card, take a look at our offer on the Blue Light website.


What makes Scream Pretty jewellery stand out?

Scream Pretty jewellery is ever evolving. Rather than creating seasonal collections at set points of the year, the designers at Scream Pretty keep the creative juices flowing all year. They are constantly coming up with new ideas and creating new designs, so you don't have to wait for that next season's range to find something new and different!

Scream Pretty jewellery is sustainable. All Scream Pretty earrings ares crafted in 100% recycled sterling silver, whereas some other jewellery items are plated brass or stainless steel. All of these materials are hard wearing and high quality, so your jewellery collection can continue to work for you for years to come by adding new pieces and curating your own look. Scream Pretty's jewellery packaging is minimalistic eco packaging to reduce waste.

Scream Pretty is becoming a cult favourite. Scream Pretty jewellery has been spotted on Zoella, Lena Dunham, Sammi Jefcoate, Lauren Laverne, Jodie Whittaker, and many more fabulous women across the globe. Scream Pretty is a way of life. To be seen, be heard and to wear the jewellery you love.

Scream Pretty jewellery can be quirky and unique, and we especially love some of the retro pieces inspired by the 80s like the mix tape and roller skate pendants and earrings. Inject some fun to your everyday style and help you create a unique look, whatever the occasion. Shop our collection of Scream Pretty jewellery at Niche Jewellery, available exclusively online.