20% Blue Light Card discount on full priced items

About Daisy Jewellery

Daisy London Jewellery - 100% recycled sterling silverDaisy London Jewellery - 100% recycled sterling silver

About Daisy London

Inspired by the carefree nature of the humble daisy, Daisy London Jewellery was launched in 2009. The idea for Daisy Jewellery blossomed into a range of floral-inspired jewellery sold to independent jewellers and department stores across the UK and beyond. Using only recycled 925 sterling silver with the highest quality 18ct gold plate, Daisy jewellery is made to last.

London born and bred, Daisy jewellery is all about creating effortless, everyday jewellery that you’ll love for years to come. Modern heirlooms that are made to last and sustainably crafted in 100% recycled sterling silver and 18ct gold plate. 


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The team at Daisy thrives on unique designs, conversations, and adventures. They are all about creating modern heirlooms that will live in your jewellery box for years to come. Every piece of Daisy jewellery has been designed by their team in London.

Daisy only works with 100% recycled sterling silver, nothing less, so you can feel confident that you’re wearing a piece to treasure for years to come. And each Daisy London piece comes beautifully packaged in official Daisy jewellery packaging.

At Niche Jewellery, we have hand selected a stunning range of recycled sterling silver and 18ct gold plated Daisy London Jewellery - available both online and in Niche Jewellery store in Leigh-on-Sea.


Why we love Daisy Jewellery

Aside from their stunning designs and sustainable materials, we love the ethos behind Daisy Jewellery. Using only 100% recycled sterling silver and high quality 18ct gold plating, your Daisy jewellery will be treasured for life.

Their thoughtfully designed pieces will become part of your story. And whether you’re buying Daisy for yourself or a loved one, Daisy jewellery is an expression of who you are, where you’ve been, and where you are going. Because life is an adventure best enjoyed together.

Launched in 2009, Daisy is now sold in a number of department stores as well as a few selected independent jewellery retailers like us here at Niche Jewellery.

With collaborations with the likes of television presenter Laura Whitmore, global pop star Ellie Goulding and blogger Estée Lalonde, Daisy has gained cult status with celebrities, press and influencers alike all wearing and talking about Daisy.  

We also love the Daisy jewellery packaging, which means every piece is beautifully presented, ready to give or receive!

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Daisy London JewelleryDaisy London Jewellery


Daisy Jewellery sale

If you are looking for a Daisy necklace, Daisy earrings or Daisy bracelet at the best price, you can rest assured our prices are in line with the brand's minimum recommended retail price. From time to time we will have a sale on selected jewellery and if there is a Daisy jewellery sale we will offer up to the same discount on Daisy jewellery.

You can get 10% off your first order by signing up to our newsletter, where you will get the latest jewellery news and tips, and be the first to hear about our special offers.

We also offer a 20% discount for Blue Light Card holders. If you have a Blue Light Card, take a look at our offer on the Blue Light website.


What makes Daisy jewellery special?

Daisy jewellery is unique. Daisy Jewellery's mission is to create jewellery missing from their own jewellery box. They thrive off unique designs and aim to create modern heirlooms that will live in your jewellery box for years to come but can also be worn every day. 

Daisy jewellery is sustainable. Every piece is crafted in 100% recycled sterling silver. From the materials to the Daisy jewellery packaging, they aim to be as environmentally friendly as possible. All jewellery is hand-crafted from 100% recycled 925 sterling silver. They work in keeping with the Responsible Jewellery Council’s guidelines with trusted, family-owned factories in Italy and Thailand. Daisy jewellery packaging is recyclable and made from FSC certified materials.

The company wants to give back. Since launching, they donated to over 30 charities. Whether through collaborative partnerships with Ellie Goulding and WWF to our original Aphrodite necklace raising funds and awareness for Jo’s Cervical Cancer Trust, they show our support for causes close to their hearts. Then there is the Share The Love initiative. For every creative they work with, along with paying them for their work, they donate £100 to their chosen charity.

Daisy jewellery is beautiful, high quality jewellery that will elevate your everyday style and help you create a unique look, whatever the occasion. Shop our collection of Daisy jewellery at Niche today.